We leverage our long history in the food industry and strong connections to early adopter networks to support the success of our investments.
Chief Investment Officer
Chris has nearly thirty years of leadership experience with start-ups and venture capital investing. He has spend the last decade focused on impact investing with a concentration on food markets and the plant-based foods sector. As CIO, Chris manages portfolio strategy and serves as a strategic advisor to most portfolio companies. On behalf of New Crop, Chris serves as Co-CEO and chair of Good Catch, managing member of Trellis Endeavors, director of Purple Carrot and Next Foods, and observes Miyoko's Kitchen. Additionally, Chris is director at Unovis Partners, Sirabella's, Wicked Healthy, Mathgarden, Pitcairn Financial Group, and Anark Corporation.
Mark Langley has worked as an engineer, analyst, economic consultant, and as an advisor to plant-based start-ups. He has more than a decade of experience on Wall Street, where he analyzed special-situation and high-tech companies. He has contributed to several books, been interviewed for television and radio programs, and has been quoted in a variety of leading publications. As Investment Manager, Mark works with Chris to manage deal flow, and performs asset and market level analyses.
Dan Altschuler Malek
Sr. Venture Partner
Dan Altschuler Malek is an entrepreneur experienced in sustainability, startups, and international trade. His endeavors over the last 20 years include launching a natural snack company, heading a logistics firm, opening a restaurant, and managing a creative agency. He holds a degree in Business Management from Mexico’s Universidad Iberoamericana and an MBA from Babson College. As Venture Partner, Dan pursues strategic opportunities across Latin America for New Crop Capital’s portfolio companies.
Laura likes to eat vegan foods, and joined New Crop Capital with the purpose of bringing more such products to market. She is a social entrepreneur and environmentalist working to shift our world away from industrial agriculture. Previously, Laura co-founded WorkAmerica, a venture-backed social enterprise that connects graduates of Community Colleges and vocational schools to employers, with the mission of connecting education to employment.
Laura earned her Bachelors in Anthropology from Washington University in St. Louis. She is originally from the DC Metro area, where she remains committed to growing the social enterprise community through volunteering, mentoring and public speaking.
Frohman Anderson previously co-founded Pure Haven Essentials, a brand of non-toxic and organic personal care products, in 2009. After graduating from Dartmouth College in 2014 with a bachelor’s degree in Environmental Studies, Frohman assisted PHE until its acquisition in 2016. He then launched EverHope Capital to invest in innovative alternatives to animal-based products. As Venture Partner for New Crop Capital, Frohman focuses on deal flow, market level analysis and new ventures. Frohman is also co-chair of the NEXUS working group on animal welfare and biodiversity conservation.
Alicia Robb has worked as a venture capitalist, angel investor, economist, and CEO. She has been working on the issue of entrepreneurial finance for more than two decades. She is a Visiting Scholar with the University of Colorado at Boulder and the Federal Reserve Bank of Atlanta and was previously a Senior Fellow with the Kauffman Foundation for more than a decade. Dr. Robb received her M.S. and Ph.D. in Economics from the University of North Carolina at Chapel Hill. She has previously worked with the Office of Economic Research in the Small Business Administration and the Federal Reserve Board of Governors. Alicia works with NCC in supporting portfolio companies, investment logistics, and market scaling.
Bruce Friedrich graduated magna cum laude from the Georgetown University Law Center and also holds degrees from Johns Hopkins University and the London School of Economics and Political Science. He has held leadership roles for the past two decades at food advocacy organizations promoting alternatives to conventional meat, egg, and dairy products. As Managing Trustee, Bruce focuses on deal flow, investment decisions, and relationships with companies.